Achieve intense and radiant colour designed specifically for dark hair. Our 2 in 1 formula lightens and colours ark hair in a single step, for a pop of colour and up to 3 levels of lift. 

Every hair type and texture can finally indulge in their favourite tints and tones. Achieve irresistible, vibrant, long-lasting colour results with brilliant shine. 

The built-in vibrancy serum activates colour pigments at the core of each strand and maximises the depth and shine of the hair colour. Fade resistant whilst also covering greys. 

Achieve crystal-clear blonde without brassiness and unwanted yellow tones. Our brightening oil booster allows you to achieve up to 9 levels of lift. Finish with our after colour treatment which neutralises yellow tones while leaving hair touchably soft and glossy. 

Choose from 3 colours to give your blonde a pastel twist. Lightening hair up to 4 levels, the 2 in 1 formula contains pastel pigments pre-mixed with lightening cream so you can achieve your dreamy look in 1 step. 

LIVE Colour Drops are a range of semi-permanent, customisable and intermixable vegan colours suitable for bleach blonde to dark blonde hair. 

Adapt, adjust or totally re-invent your look. The semi-permanent shades are perfect for a short-term change while the permanent shades offer natural, longer-laasting colour with grey coverage. 

LIVE Pretty Pastels is a range of semi-permanent hair dyes designed for bleached, blonde to light blonde hair. Express your colour creatively by adding as an all-over pastel hue or as subtle streaks. 

Discover the silicone-free and strengthening LIVE Silver Shampoo. The formula with cold violet pigments fights against yellow undertones on blonde, grey or white hair. 

LIVE Ultra Brights for Brunettes is a range of semi-permanent hair dyes designed for dark blonde to medium brown hair. Express your colour creatively with bright shades on darker hair. 

Choose to Ultra Bright with intense colour vibrancy or mix your Ultra Brights with any conditioner to give a custom pastel shade. 

Create metallic tones with the intense and vibrant colours of Urban Metallics. With a built-in metallic shine booster for maximum colour depth and a metallic shine.