Your hair is more than just hair. it's a canvas for your unique identity.
It's an ever-changing reflection of who you choose to be. because your hair tells a story - your story.
And that is why we are here: to give you the tools to embrace the power of hair and express your authentic self.
WATCH OUR AMBASSADOR'S HAIR STORY:
DISCOVER SCHWARZKOPF'S INNOVATIVE BONDING TECHNOLOGY FOR BEAUTIFUL HAIR RESULTS YOU CAN SEE AND FEEL.
1 Builds micro-bonds inside the hair
2 Coats the hair with a protective layer
The result:
Strengthened hair
The HaptIQ system was developed to repair, strengthen and protect the hair. It acts inside and outside the hair for immediate & long-lasting effects.
Inner action: HaptIQ system creates new micro-bonds inside the hair where hair bonds had been broken, due to external factors such as too much heat exposure, combing, sun.
Outer action: In the second step the HaptIQ system envelops the outside of the hair with a protective layer against future damages.
Result: Resulting in a strengthened hair structure for beautiful hair you can see and feel.